What IS Resveratrol Though?
All of the coffees at Vera Roasting Company are infused with resveratrol.
What is resveratrol, though, and how do you pronounce it? A naturally occurring polyphenol (sunscreen), resveratrol (pronounced rez-VERA-trawl) present in many plants, including blueberries, grapes, and peanuts. It functions as an antioxidant, shielding plants from free radicals brought on by bad weather, pollution, and other factors.
Antioxidants work on a cellular level to help your cells respond to threats from external sources. When incorporated into a person's diet, antioxidants can fulfill a similar function.
Because of research linking red wine consumers with better heart health, resveratrol is most well-known. Red wine contains resveratrol, which is why you may have heard it is beneficial for your heart.
In studies going back over thirty years, researchers have found a positive connection between red wine consumption and cardiovascular health.
Antioxidants like resveratrol should be consumed daily to deliver the full benefits. That's why we infuse our coffees with resveratrol. Most coffee lovers can't imagine going without their daily cup of coffee and most consume a few cups every single day.
By adding resveratrol to your daily cup of joe, you are able to get the benefits of one of the world's most powerful antioxidants into your diet without taking supplements or drinking more red wine.
New Hampshire-based Vera Roasting Company is well known for its innovative blends of coffee that have been infused with resveratrol. The protection and enhancement of both the health and wellness of its committed drinkers have, until recently, been a top focus for only the tea industry.
Following a routine medical appointment the founder of Vera Roasting and professor at the University of New Hampshire, Glen Miller, Ph.D., was diagnosed with high cholesterol in 2015.
His focus subsequently shifted to identifying a remedy for aging.
“I started working on it and I developed a method to infuse freshly roasted coffee beans with resveratrol. That means the resveratrol is inside the bean.”
Dr. Miller created a groundbreaking way to enrich the coffee-drinking experience by establishing a daily wellness routine. According to USA Today as many as 83% of US adults drink coffee per day.
Thus, the name Vera was born. Inside the word resveratrol, just like a hug, you will find the word Vera.
Today, Vera Roasting offers additional varieties of its resveratrol-infused coffee in three blends Calm Blend, Cardio Blend, and Immunity Blend in whole bean, ground, and K-Cup® options.
By delivering a premium coffee experience with added health benefits by infusing only specialty-grade, 100% Arabica coffee beans roasted locally in small batches by Flight Coffee, named one of the 21 best coffee roasters in the country by Thrillist.
“We are committed to integrity, ingenuity, and authenticity, and work to provide the best possible products and services to our customers,” Dr. Miller stated. “We imagine a world where there’s no such thing as a bad cup of coffee and our friends and family are healthier together.”
“The pandemic and the many diverse challenges of the recovery, globally and in our own backyards, have given us an increased appreciation for the fragility of life — in our relationships, in our communities, and on our planet,” says Vera Roasting Co., President, Tim O’Neil. “We’re ever more cognizant of how our decisions affect people, the environment, and the communities where we operate and source coffee around the world, which gives our work in 2021 even more significance and meaning.”
Shop online at veraroasting.com to find a variety of coffee options. Premium 100% Arabica bean coffee from Central America, infused with resveratrol. Options include; Cardio Support, Immune Support, and Mood Support are additionally infused with Vitamin D3 and CBD.
Posted by: Kate Putnam
July 30, 2022
Vera Roasting Company
Location: 903 Central Ave., Suite 4, Dover, NH USA